Sunday 24 June 2012

MBC’s variety department in a state of emergency


Due to the continuing effects of the labor strike, broadcast station MBC‘s variety department has been experiencing a crippling downward trend of ratings woes and viewer apathy.
MBC’s trump card, ‘Infinity Challenge‘, is in its 21st week of no new episodes and is stuck airing re-runs for the time being. The latest re-run garnered a measly rating of 4.7%, a far cry from the variety juggernaut which normally gained ratings in the 15-20% range.
However, the news is even worse for other programs. The latest episode of the wedding-variety show ‘We Got Married‘ eked out a 4.5% – lower than even the re-run for ‘Infinity Challenge’, even though ‘We Got Married’ had returned to normal programming.
The current leader in MBC variety is ‘Dancing With the Stars 2‘, with a respectable – if not spectacular – showing of 11.1%. It is the only MBC variety program to record in the double digits within the past week.
Newly-launched programs such as ‘Jewelry House‘, ‘I Am a Singer 2‘, and ‘Muhan Girls‘ are also showing less-than-stellar results, compounding the problems for MBC.
With the current labor strike still going on in full force, it is unknown when operations will return to normal, and if their sagging ratings will go back to pre-strike levels.

Source: Newsen via Nate + allkpop

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